A different kind of boutique insights consultancy

with the market research chops to know what matters

… and the disease depth to think alongside you

So collaboration starts fast, stays sharp, and drives decisions

The research smarts. The science fluency.


“After 25 years of agency and client-side experience, I realized the synergistic value created by having strong scientific knowledge coupled with methodological expertise. It allows for a partnership that clients expect and need in today’s competitive and constrained market”

- Katy Palmer, PhD, Founder & Principal

To learn more about Katy and the team, click here

Core services: